What We Do

We love creating luxurious, handwoven carpets that transform interiors into works of art. Known as Art for the Fifth Wall, our collections are crafted from the finest natural materials designed to anchor and elevate your space. Our commitment to excellence extends beyond our history to our day-to-day passion in helping you find your perfect carpet.

Experience the Difference

  • Our Passion

    We love what we do and we are addicted to rugs. We are constantly working on creating new designs that will astound you, and we would love to work with you to find or design your dream carpet.

  • Our Expertise

    With a combination of carpet, design and customer service experts, we strive to provide the best experience in the industry.

    We educate our clients on everything from materials, and weaving techniques to the after-sale care and maintenance.

  • Our Personalized Service

    We pride ourselves on providing the finest personalized service, whether it's private viewings in our studio, delivering selections to your space for trial, or virtual consultations. We'll make it easy for you to find your perfect carpet!

The W Studio Team

  • Alan Pourvakil - Founder & Creative Director

  • David Khalafi - Manager

  • Davis Alexander - Sales Associate

Our Services

The W Concierge Service

Finding the perfect carpet can be a daunting and time-consuming task. The W Concierge Service is dedicated to making this process as simple as possible.

W Concierge

W Trade Program

Our Trade Program offers exclusive benefits, personalized service, and access to our world of luxurious handwoven rugs. Partner with us and let's make your project extraordinary.

Trade Registration

Rentals

Our handwoven works of art can make any space extraordinary. We provide rugs for film and television sets, photo shoots, and special events. Contact us for more information.

Rental Inquiries

Cleaning & Restoration

Our experts can protect and rejuvenate your rug, keeping its beauty and integrity for generations. Contact us if you're in the GTA, and need your rug professionally cleaned, rewoven, rebound or reshaped.

Contact Us

After Care Maintenance Tips

Spills

*Disclaimer - Due to the variety of spillage that can occur, the suggestions below, do not guarantee the removal of stains.

  • As a rule, for water-based stains, blot, immediately with a heavy-duty paper towel and try to absorb as much as possible. Add a bit of water to dilute the stain further for easier blotting. If the stain persists, contact us for professional cleaning.
  • For oil-based stains, use a spoon to scrape from the outside to the centre to avoid spreading the stain further. Then proceed to use a wool-safe cleaner, such as Woolite, to blot dissolve the fat, and clean the spot.
  • Do not use any chemicals. If you’re not sure about what kind of stain it is, or how to deal with it, it is best to leave it alone and give us a call.

Vacuuming

As part of regular maintenance, depending on foot traffic, it is recommended that your carpet gets vacuumed on a regular basis. Make sure to use a regular bristle-head, not the power brush.

Sprouting

Our carpets are hand-knotted and hand-sheared; therefore some strands of wool or silk may sprout. If this occurs, do not worry, your carpet is not unravelling. All you need to do is take a pair of sharp scissors and snip the strand. Do not pull on the thread.

Underlay

It is important to have a proper underlay for your carpet. There are a variety of types depending on your flooring and preferences. The main purpose is to keep your carpet in place and for safety against slippage.

Style Guide

Our style guide was designed to simplify the process of choosing a rug that not only fits your space but defines it.

View Our Style Guide

Our Portfolio

From bold custom creations to subtle tone-on-tone elegance, each project reflects the artistry, luxury, and innovation that define our work. Let our collaborations with leading designers spark new ideas for your own vision.

Get Inspired

Get in Touch