Every Remarkable Room Deserves a Remarkable Foundation.
Whether you're designing a luxury residence, boutique hotel, executive office or your forever home, our W Concierge Service will help you find or create the perfect rug for your project.
Welcome to W Studio
Hi, I'm Alan Pourvakil
For more than three decades, l've believed that the right rug doesn't simply complete a room-it transforms it. Every project begins with listening. Your style. Your architecture. Your lifestyle. Your vision. If the perfect rug already exists, we'll find it.
If it doesn't, we'll design one exclusively for you.
That's the promise behind the W Concierge—our personalized approach to sourcing, designing, and selecting the perfect rug for your home or project. From the first conversation to the final installation, we're with you every step of the way.
Founder & Creative Director Alan Pourvakil
Let's Get Started
Your Rug Journey, Simplified.
Let the W Concierge guide you from inspiration to installation.
