W Signature ServiceExplore Our Collections

The Right Rug Changes Everything.

You can have the right furniture, lighting, art, and finishes - and still feel that the room isn't complete.

The Right Rug Changes Everything.

The W Signature Service

Your Perfect Rug Without the Search.

Finding the right rug can mean endless searching, samples, sizing questions, colour decisions and lead time headaches. Tell us about your project and our W Signature Service will take it from there.

Tell Us About Your Project

  • Send Us Your Project Details.

    We take the time to understand your space, lifestyle, vision, budget and timeline before recommending a single rug.

  • We Curate or Create.

    We carefully curate the finest options from our exclusive collections or design a bespoke rug created just for you.

  • We Bring Your Project to Life.

    From concept to completion, the W Signature Service guides you every step of the way so you can Love What You Walk On!

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Get Started with W Signature

If It Exists, We'll Find It. If It Doesn't, We'll Create it.

Get Started with W Signature Service

  • Ready to Go.

    Thousands of Exclusive Designs in Stock.

  • Customize.

    Change the size, colour, shape or materials.

  • Bespoke.

    Designed specifically for your project.

  • Source.

    Let us find the perfect rug for your project.

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Get Started with W Signature Service

Designed for Designers.

Interior Designers, Architects & Builders have been at the heart of W Studio for decades. From samples and specifications to custom designs, delivery and installation, the W Signature Service becomes an extension of your design team.

Become a Trade Partner

Welcome to W Studio

Hi, I'm Alan Pourvakil

For more than three decades, l've believed that the right rug doesn't simply complete a room-it transforms it. Every project begins with listening. Your style. Your architecture. Your lifestyle. Your vision. If the perfect rug already exists, we'll find it. If it doesn't, we'll design one exclusively for you.

That's the promise behind the W Signature Service—our personalized approach to sourcing, designing, and selecting the perfect rug for your home or project. From the first conversation to the final installation, we're with you every step of the way.

Founder & Creative Director Alan Pourvakil

Let's Get Started

The Moment it All Comes Together.

A rug doesn't simply fill the floor. It anchors the furniture, connects the colours, changes the proportions and brings warmth, texture and personality.

It can make the room feel complete so you can Love What You Walk On!

Tell Us About Your Project
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Featured Collection

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Still Looking for the Perfect Rug?

Stop Searching. Start with the W Signature Service.

Tell us about your space, colours, dimensions, inspiration, budget and timeline.

We'll Take it From There!

Start Your W Signature Service

“W STUDIO's carpets bring humanity to these large spaces and very high style. The handwoven carpets combine high production quality with an unusually acute artistic sensibility. They suit the ROM's new galleries and public spaces to a 'T'.”

William Thorsell

Former Director and CEO, Royal Ontario Museum

Love What You Walk On!

SEE THE W STUDIO DIFFERENCE
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